SELLERS Signs Equity Investment Agreement with Rollingdog Tools
On the afternoon of July 26th, a grand signing ceremony was held at the “Altruism” conference room in the Sellers Innovation Building for the equity investment agreement between Sellers Union Group and Rollingdog Tools. Attendees included leaders and department representatives from Sellers Union Group, namely Patrick Xu, Wu Ying, Wang Caihong, Wu Zucheng, Meng Xianglong, Ji Fujian, Chen Qinyuan, Kong Ziyan, Liao Youqin, and leaders and representatives from Rollingdog Tools, such as Zhang Jiyao, Yu Songsong, Lu Shaocan, Yu Ting, Chen Yinghua, Keith, Wang Zhiqiang, and Jiang Yan. Additionally, BESTAR TOOLS founding partners Wu Yancan and He Shaocheng, as well as Lingge Design founder Wen Jiajia, were also invited to the event.
Before the signing ceremony, Meng Xianglong, General Manager of the Market Research Department of Sellers Union Group, led the Rollingdog Tools representatives on a tour of the Sellers Union Group’s corporate culture and product exhibition hall. He provided a brief overview of the development history, organizational structure, cultural philosophy, and business segments of Sellers Union Group.
The signing ceremony commenced with an introduction by Chen Yinghua, Creative Director of Rollingdog Tools, who outlined the company’s background. Established in 2008, Rollingdog Tools focuses on the R&D, production, and sales of painting tools, safety protection, and related accessories, offering one-stop solutions from R&D design to brand marketing. The company has established its brand R&D operation headquarters, manufacturing center, and warehousing and distribution center in Ningbo High-tech Zone and Beilun District. Rollingdog Tools serves international comprehensive supermarkets, home improvement stores, and online and offline small B and C end consumers. It has registered trademarks in 77 countries and regions worldwide, holds over 250 design patents, and has four award-winning patents. Over the past ten years, the business has achieved a compound growth rate exceeding 20%, with more than 50% of sales from its own brands. The business scale in professional segments reaches tens of millions of dollars. CEO Zhang Jiyao passionately reflected on the sustained growth over the past decade and outlined the company’s development strategy for the next five to ten years. This includes the “Keep Rolling” employee growth plan, the “Wukong” brand development plan, and the “Redwood Forest” strategic partner plan. The company aims to deeply cultivate its business, expand the supply chain, enhance corporate governance, and set new goals to achieve $60 million in revenue within three years and $100 million within five years, striving for the rapid doubling of future performance and successfully achieve the new development blueprint of joining the $100 million club.
Meng Xianglong introduced the empowerment mechanism of the Sellers Union Group ecosystem. He elaborated on the ecosystem layout concept, value logic, empowerment methods, and case studies, demonstrating the practical application of Sellers Union Group’s empowerment in dimensions such as cultural cultivation, organizational construction, team replication, talent training, and resource sharing. He interpreted the operating logic behind Sellers Union Group’s sustained growth driven by “team dynamics, organizational enablement, cultural immersion, and ecosystem competition and cooperation.” Wang Caihong, Vice President, provided an overview of the ecosystem investment layout and the operational status of the ecosystem enterprises. Sellers Union Group has invested in more than 20 outstanding ecosystem enterprises, with current ecosystem enterprise revenues reaching $300 million. These enterprises cover various business fields, including international logistics, tourism exhibitions, digital marketing, specialized export categories, cross-border e-commerce, smart home manufacturing, fine chemicals export, new energy companies, pet food manufacturing, IoT software development, overseas warehouse services, and consumer goods imports. Leveraging the rich operational resources and capabilities of Sellers Union Group, deep collaborative growth with ecosystem enterprises has been achieved, creating long-term ecological value, with many ecosystem enterprises achieving growth beyond expectations and some achieving leapfrog development. As one of the three strategic tracks of the group (general trade, cross-border e-commerce, ecosystem investment), the Sellers Union Group’s ecosystem strategic goal for the next ten years is to invest in no less than 100 enterprises, with ecosystem enterprises’ annual revenue exceeding $2 billion.
Zhang JiYao, CEO, pointed out that the equity cooperation negotiations were very smooth, with mutual trust and high recognition. Both parties share many similar concepts and common language in business management and corporate governance. Each interaction with Sellers Union Group brings new insights and inspirations. The difference in business positioning allows for greater synergy potential, and there are high expectations for future cooperation results. Sellers Union Group’s long-term and steady development is strongly supported by its corporate culture and organizational construction, which are worth in-depth study and learning in the foreign trade industry. He expressed hope that the equity cooperation will promote breakthroughs in Rollingdog Tools’ organizational culture. With the multidimensional collaboration and empowerment from Sellers Union Group, combined with Rollingdog Tools’ own excellent development genes, Rollingdog Tools is expected to quickly embark on a new path of leapfrog development.
Chairman Patrick Xu stated that the equity cooperation between Sellers Union Group and Rollingdog Tools has strong complementarity. Both parties have engaged in deep cooperation based on professional spirit, aligned concepts, and an open and inclusive attitude. Rollingdog Tools stands out in the industry with its professional positioning, R&D design, and brand strategy, which are all very much worth learning from Sellers Union Group. CEO Zhang Jiyao’s adherence to high professional standards, pursuit of business quality over performance growth, and commitment to value philosophy and career sentiment are the reasons for the alliance between Rollingdog Tools and Sellers Union Group, driven entirely by long-term value rather than immediate interests. Rollingdog Tools’ commitment to brand strategy and continuous R&D investment, along with its strong product professional capabilities, aligns with Sellers Union Group’s strengths in full-industry, full-mode, full-category, global, and omnichannel strategic positioning, and comprehensive operational intelligence capabilities of a platform-type enterprise. This cooperation is expected to yield results greater than the sum of its parts, avoiding the ecological fallacy of ecosystem enterprises.
As an important logic of ecosystem layout, Sellers Union Group always seeks partners with aligned value concepts for long-term common development. Innovative organizational forms are also an important way for Sellers Union Group to empower ecosystem enterprises. For example, Sellers Union advocates the market-oriented concept of functional departments and innovatively establishes strategic development departments, market research departments, supply chain development departments, digital technology departments, network marketing departments, and Sellers Union College. Currently, the group has more than 500 employees in functional departments, providing organizational support for the continuous and effective empowerment of ecosystem enterprises. We actively build symbiotic organizational forms to form a dynamic enterprise ecological community with mutual subjectivity, overall benefit, flexibility, and efficiency. We believe that based on the symbiotic organization and led by entrepreneurial spirit, the equity cooperation between both parties will achieve the expected success and produce good ecosystem spillover effects.
Finally, representatives of both parties signed the equity cooperation agreement, took group photos, and attended the celebratory dinner together.
